Do you ever wonder how your online marketing campaigns are performing? Most of you know that Google Analytics can tell you how many people are visiting your site, where they're coming from, how much time they're spending on the site and a whole lot more. However, there is a part of Google Analytics that many people and marketing companies don't know about, which is Conversion Tracking. This is probably the most important piece of the Analytics puzzle.
Conversion Tracking can track the following actions:
- Email list subscriptions
- Contact form completions
- Clicks to social accounts (like Facebook, Twitter, Google+, and Pinterest)
- Engagement goals like time on site or pages per visit
- Events like watching product videos
If your business is driven by the factors above, you should absolutley have goals set up in your Google Analytics account. If you want to understand how your web marketing is performing, let us know! We can help you with a full analysis of your web traffic and make recommendations to help you reach and engage more customers!